5TH CITUR INTERNATIONAL CONFERENCE "FICTION AND TOURISM"

Lleida (Catalonia, Spain), July 11 and 12, 2024

The cultural and tourism industries are experiencing an increasing convergence of interests. Tourism managers are turning to fictional content as an ally in the promotion of their destination and its cultural and natural heritage. The capacity of television series, films, literature, and video games to induce tourism is informing destination marketing strategies. The interest in the imaginaries created by popular fiction can help both to deseasonalize or redirect visitor flows and to put destinations that previously attracted little attention on the tourist map.

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Organizers

Universitat de Lleida - Department of Philology and Communication

Universitat de València - Universitat de València - Department of Theory of Languages and Communication Sciences

Research group on transformations in audiovisual media and their various implications in political, cultural, and social development (TRAMA) - Universitat de Lleida.

International research group on Cinema, Imaginary and Tourism (CITUR) - Universitat de València.

Collaborators

Lleida University

Vice-Rectorate for Culture and University Extension (Lleida University)